Harley davidson Essay Example

Harley davidson Paper The video presents a Harley riding family as they venture from California to Milwaukee. The film presents footage of these popular machines, along with a look at the various types of people who consider themselves motorcycle enthusiasts. Having Embedded Into films, movies, and American culture, the high quality motorbikes became American legends ranking Harley Davidson Motor Cycles Company brand, logo and name among the worlds leading companies. In incense Harley Davidson is the Spirit of America. But Harley Davidson Motor Cycles Company offered a unique product during this period of 100 years such that there were high barriers for entry for other competitors Into he high quality motorbikes that It offered to Its most popular market, the American people. Financial difficulties in the sasss led to the parent company, MAP putting the motorcycle division up for sale. Lack of buyers, a group of Harley managers bought out the company and rescued it with a business turnaround that included brand extensions into licensed goods, such as apparel and related accessories. Now a publicly owned company, Harley has scored double-digit growth for eighteen consecutive years. Harley transformed Itself Into a strong marketing company with a Men From Hell, who meet up with new friends along their route is mentioned in the documentary. Michael Lighter, a photographer who has taken motorcycle images. Later, a large group of Harley riders hit an art gallery to check out and chat about Lighters work. Another big segment of the documentary is devoted to women of all ages who have moved on from riding on the back of the seat on to their own Harley, and the brand has responded by making bikes optimized for women. We will write a custom essay sample on Harley davidson specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Harley davidson specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Harley davidson specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Finally, towards the end of the video, it tells more about the Hells Angels and the charity work they do. Theres also more about some of the famed yearly rides. It is very interesting about their marketing management to make Harley Davidson becomes the spirit of America. Case analysis The Harley-Davidson Corporation has been dominating the motorcycle industry for many decades. Today, it continues to have a strong presence in the American market. The mission statement of the company is To fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public and expanding line of motorcycles and branded products and services in selected market segments. Harley-Davidson, Inc. Is the parent company for the group of companies doing equines as Harley-Davidson Motor Company, Bull Motorcycle Company and Harley- Davidson Financial Services. Harley-Davidson Motor Company manufactures five families of motorcycles: Supporters 8, Dana Glide, Softball 8, Touring and VRRP. Bull Motorcycles Company produces sport motorcycles, including four big-twin CB models, and the single-cylinder Bull Blast 8. Bull also offers a line of motorcycles parts, accessories, apparel and general merchandise. Harley-Davidson Financial Services provide wholesale and retail financing and insurance pogroms primarily to Harley- Davidson/Bull dealers and customers. This case could be analysis by using: S. W. O. T. Analysts Strengths According to the video, Harley-Davidson celebrated its 100-year anniversary. Over the past century, the company has created a strong brand image and a loyal customer base. It maintains a close relationship with its customers through a variety of program, such as Hog Owners Group (H. O. G. ), product offerings and events such as Daytona, motor shows, and rallies. In addition, Harley-Davidson has a strong financial position, excellent supply chain management, and a superior product line, which are enabled through creative engineering technology and design. Due to the decline in the market share to Japanese companies in the seventies, Harley-Davidson phased out its weak models, becoming more selective in targeting a specific customer segment and limiting sales and promotion. This strategy created a niche market for their bikes in which the company enjoys a strong position today. Weaknesses First, the company is in its maturity stage and, unless it manages to protect its position, it will be faced with the decline period again. Secondly, the companys products are expensive, which limits them to a specific niche in the market and makes it difficult to grow their customer base. They also have a wait-list for certain products, which can create a substitute effect. Lastly, they are lacking a strong presence in Europe. Opportunity There are various opportunities in the market for Harley-Davidson today, especially with the introduction of the new V-Rod motorcycle. The company has the innovator status advantage in the Performance Cruiser class market segment. They are expanding their partnerships with various European manufacturers, which should increase the presence of Harley-Davidson products in Europe. The corporation is well positioned to attract younger customers, and the company has plenty of room for Roth due to the high demands for its products. Threats Harley-Davidson is facing rigorous competition from Japanese manufacturers, specifically Honda and Yamaha. Yamaha targets the low-end market by providing a variety of products at affordable costs. Yamahas core competencies are small engines, electronic control, and fiberglass reinforced plastic. Yamaha is currently focusing on increasing its global competitive position. Honda is one of Harley- Davidson strongest competitors and is responsible for one-third of all motorcycle sales in the U. S. It has a strong financial base and reliable products. It continues to improve the performance of its motorcycles by focusing on fuel efficiency and lower emissions. In addition, Honda is beginning to increase its performance in the market by introducing information technology tools through its dealerships. These tools help increase dealer performance and create a more positive experience for the customer. The Marketing Mix In order to overcome the problems that Harley Davidson faced in the early sass and help the company regain its market share, a restructuring plan was implemented. Terrain developed an innovative system known as Circles of Management for ringing both workers and dealers together and involving them in taking key decisions relating to the company. A new marketing philosophy was developed based on the desires of the customers and Harley made efforts to position motorcycles as a lifestyle product. Product It was only grey color motorcycles that was offered to its customers and provided three basic styles at the time when Harley was formed. However, the company realized that in order to survive, it had to offer more choice to its customers. Harley realized that it would not be possible to compete with the Japanese manufacturers on the pricing front. This was because manufacturers like Honda not only manufactured a low-priced high-quality product, but also spent heavily on advertising their products. Place Harley started selling its motorcycles through its dealers in 1904. The companys first dealer was CHI Lang of Chicago, Illinois (Refer to Exhibit IV for the number of H-Dos full-line dealer outlets in the US). All the dealers were independent individuals with a business orientation. Promotion Over the decades, Harley had adopted several strategies to promote its motorcycle brand. The products were sold to retail customers mainly through dealer promotions, customer events, and advertising through national television, print, radio, direct mailings, and through advertising on the Internet. Recommendations Harley buyers said, When they are buying a Harley, they are buying an image and a lifestyle first and a motorcycle second. But, Harley-Davidson has to do more to ensure another 100 years of success. I would recommend that Harley do a few things differently. First, they could have researched the literature on what types of problems mechanistic manufacturing organizations face when they try to implement an ERP system in a highly inflexible environment. There was enough research and case analysis available to do this. While they were clearly aware of potential change resistance and the need to get all stakeholders involved, the amount of time their search and selection process required was ridiculous in todays business environment. We speculate that the sheer demand and high prices of their product allowed them to wallow in their inefficiencies a few more years before they had to bite the bullet. Second, obtaining the advice of experienced software and supply chain consultants earlier in the process probably could have saved some time and created a defined focus. Often, managers use the discipline and recommendations of insulates to reinforce the need for organizational change. With the purchasing process out of control, they could have brought in some purchasing expertise to clean up some of the mess before selecting a software system to help organize the process. Third, we questioned the research methods and bias of the data. However, if Harley eventually got what they wanted and it turned out to be a success for them, then perhaps their methods were valid. Harley buyers is 46, compared with an industry average of 38. This could have a damaging affect on consumers perception of a Harley being the old guys bike. Harley-Davidson produces only heavyweight motorcycles that are categorized into touring and cruiser motorcycles. To be successful here, Harley needs to provide smaller, easier to handle, comfortable, and good quality bikes to build up brand loyalty. The European market has great potential for Harley-Davidson since Europeans have higher disposable income and enjoy a higher standard of living. To succeed in this market, Harley-Davidson would have to modify their products to meet local needs, expand its distribution networks, and create strong customer service. Nowadays, as the feelings of American patriotism are so strong, Harley-Davidson deeds to continue to strengthen its positioning strategy by building on the Own an American Icon slogan. In summary, Harley-Davidson should capitalize on its current reputation and success by rapidly increasing demand, and by expanding its product line to reach new consumer markets, especially overseas. It needs to target a younger, technologically conscious and affluent market segment in order to increase its share of the market. The company is well positioned to attract younger customers and they have plenty of room for growth due to the high demands for its products. They also need to set an appropriate pricing strategy, in order to appeal to a wider market segment. Conclusion A feeling of independent, individualism, and freedom is what the Harley-Davidson sells. Theses strong emotional connections have made Harley-Davidson ownership much more of a lifestyle than merely a product consumption experience. To support that lifestyle, the company recognizes that its most important marketing tools is the network of individuals who ride Harley. Harley has adopted those management techniques and building a solid base between the management and the Unions/ employees made it possible for Harley-Davidson to improve its management processes. The realization of the importance of customer feedback led Harley to develop new marketing techniques. We can clearly see the impact Harveys improved manufacturing process, which consisted of: SIT, E, and SOC had on their continuously improving environment. The degree of relationship, loyalty, connection with consumers, the development of brand and product type and innovate new products regularly make Harley Davidson a strong brand, and never be afraid of any competitors. By the Journey and what they have managed and run their business sakes me no wonder why Harley Davidson has become a true American icon. Questions and Answer marketing success? Answer Harley Davidson has considered itself more than motorcycles, but they are legends. It is an American icon brand. When concerning most motorcycle owners have purchased their bikes as a second vehicle, using them more during weekends and free time instead of during the workweek. This implies that the motorcycles serve for recreational riding purposes. In the United States, Harley-Davidson has had much success because of responding the market trends and tastes people enjoy. Moreover, Harley-Davidson has position itself in the motorcycle industry is differentiate itself from its competitors by offering motorcycles that have more power, custom accessories, and carry the Harley-Davidson brand name and logo. Creating a sense of not only a motorcycle for a sport traveling, but also a chance for riders to meeting, riding, and sharing trip and vacation together. More important is building a strong sense of unity and harmony among them too. There are some key factors of Harley Davidson market success include having a strong and adaptable brand image, avian a strong marketing effort (both domestically and globally), and having a strong network of dealers. Harley-Davidson has found ways to turn these factors into strengths while pursuing a strategy using focused differentiation to sell its products. Harley-Davidson has created a network among its clients known as the Harley Owners Groups (HOG) which allows for people in certain geographic regions who own Harley-Davidson motorcycles to socialize or ride with other owners. 2. How does Harley Davidson build long-term customer relationships? As the matter of fact that Harley-Davidson produced the best quality motorcycle, customer satisfaction is their motto and its customers can experience the taste of reality of motorcycle dreams by relaying their satisfaction on them. Harley-Davidson is dedicated to use the advanced technology to produce the most superior motorcycle in domestic and international markets. The Harley has a strategy to build strong relationships with customers and dealers with varieties of activities like events, rallies, road-trip, festival or parade continuously. So the people both domestic and worldwide increase their recognition and making Harley Davidson brand loyalty to become a legend and a dream of many people who would like to own. Moreover, when a person buys a Harley-Davidson motorcycle, they receive a free I-year membership to the Harley Owners Group (HOG), which was developed in 1983 as a program to keep people active with their Harley especially keeps the company close to its customer. These are two major building blocks for long-term customer relationships. One is customer satisfaction and the other is adding customer value. First of all, Harley Davidson builds long term customer relationships by all kind of to customers. Harley Davidson has also embedded the American culture of customers and which help creating loyal customers. . What is Harley Davidson value proposition? Harley-Davidson stands for independence, freedom, individuality, expressing ones self, adventure on the open road, and experiencing life to its fullest. Harley-Davidson has a value mentally greater than the value to applications. Harley-Davidson has a unique and illustrates the lifestyle of the American people. It is a dream of many people who have owned or ridden caused lot of pride. Creating a common experience between the brand and the consumer over 100 years of Harley-Davidson, so the customers caused relationship and the value of Harley-Davidson together. Individuality, expressing ones self, adventure on the open road, and experiencing life to its fullest. This is what people are buying when they buy a Harley. 4. Relate the concept of customer equity to Harley-Davidson. How does Harley Davidson strategy focus on the right relationships with the right customers? Harley-Davidson made a detailed plan to analyze customers need and their consumption potential. Developing club marketing to keep long-term customer relation is the base of right relation and right customer. Harley-Davidson understands the power of a deep connection to a client is a true brand. They benefit room a long cycle life and indispensable to bring revenue and competitive advantage. So the thing that makes them different from one another. The belief that the consumer owns the brand, not the company has any idea on this. Consumers have become the people we need to build relationships. Harley Davidson strategy focuses on the right relationships with the right customers by gathering meaningful customer insights, utilizing new marketing technology and has kept in connection with customers to asses their needs so that Harley Davidson can building a strong and attractive brand and a product that can satisfy these needs.

How to Interject Using Bueno in Spanish

How to Interject Using Bueno in Spanish Bueno is one of the first adjectives that many people learn when studying Spanish. It can refer to almost anything that can be described as good, sometimes having specific meanings such as personable, kind and suitable. The word  bueno can function as an exclamation of emotion, too.   Bueno Used as an Interjection Although mostly used as a descriptor, bueno can also be used as an interjection, like an exclamatory emotional expression, often in the way, the words such as good, well and OK can be used in English. In some areas, native speakers use it frequently as an interjection, while in other regions bueno is used mostly as an adjective. Interjection Indicating Agreement   Bueno can be used as an interjection meaning, OK, sure or fine, as in agreeing with someone or something. Spanish Sentence English Translation Quisieras una taza de caf? [Response] Bueno. Would you like a cup of coffee? [Response] OK. Vamos a estudiar en la biblioteca. [Response] Bueno. Were going to study in the library. [Response] Sure. Creo que sera mejor ir al restaurante francs. [Response] Bueno, vayamos. I think itd be better to go to the French restaurant. [Response] Ok, fine, lets go. Interjection Indicating Sufficiency Bueno can be used as an interjection meaning thats good, or thats enough.   For example, if someone is pouring you a drink, you could say bueno  to indicate that you have received enough. Another interjection used to indicate thats enough, is basta ya. Bueno Used as a Filler Word Bueno can sometimes be inserted in speech to somewhat downplay the importance of what has been said or what will be said. When bueno  is used in this way, it can function like a   filler word.  The translation can vary considerably depending on context.   Spanish Sentence English Translation Bueno, lo que pas, pas. OK then, what happened, happened. Bueno, de todas formas ver qu pasa unas cuantas veces ms. Well, in any case Ill see what happens a few more times. Bueno, puede que s o puede que no. Yeah, maybe or maybe not. Bueno, pues, mira. Well, then, look. Greeting Answering a Telephone Bueno can be used as a greeting to answer the telephone, mostly in Mexico.   Other greetings are common in other countries like    ¿alà ³?,  diga,  dà ­game, and  sà ­.

Fate And Government Belief Concepts In Ancient Greece Essay

Fate And Government Belief Concepts In Ancient Greece - Essay Example This paper has addressed the Greek concepts of hubris, ananke, Eunomia, kalokagathia and demos through works of ancient literature and architecture. To bring together these aspects of Greek culture I will tie in the findings of each work: In Persians, Xerxes, by embracing the state of hubris, displayed runaway pride and ambition which cemented his confrontation with disaster; Homer’s The Iliad shows how the concept of ananke is so much a part of the fabric of Ancient Greece; Plato’s The Republic is an example of how the concept of Eunomia is so intertwined with the principle of justice; the concept of kalokagathia can be found in the structure and intent of The Parthenon. Ancient Greek culture was focused on the controls of destiny and judged this acceptance as heroic; in fact, those who fought the will of fate were considered cowardly fools. In conclusion, the examination of these concepts is an important point of study if one is to understand Greek society and how its members viewed the world around them. In order to view a culture appropriately and therefore its people, it is vital that the language and beliefs be the focus of any examination. The words they use will give the viewer and scholar insight into what they find important and what they fear. The thesis of this paper supports the study of Greek concepts as they relate to literature and architecture, allowing the reader a chance to peek back in time and better understand the thought-processes and belief systems of that ancient time.

Addition to the research proposal Example | Topics and Well Written Essays - 1250 words

Addition to the - Research Proposal Example tings where there are clear distinctions in the cultures of teachers from the students, Sendall, Ceccucci, and Peslak (2008) stressed that it is important to have structures put in place that eases up the intercultural friction that may possibly exist between teachers and students. It was based on this that EVA3 was selected as it allows a unique interactive online video-based teaching and learning environment (Educational Video Environment, 2014). Nagy (2005) stressed that such video-based interactions reduces the density of differences that is normally experienced between teachers and learners. More specifically on the EVA3, it will be used in the study to achieve two major goals. In the first place, it will be used as a platform that provides powerful authentic and evidence based online learning. What this means is that there will be a very valid means by which the type of learning that takes place will be evidently witnessed. In most of the case, it is very difficult to judge the level of learning that has taken place between there is very little evidence to this effect. But with the property of educational video being audio-visual, it will be possible to both hear and see what takes place as far as the classroom environment is concerned (Trentin, 2010). Indeed, there is greater benefit for the researcher in using the EVA3 as authentic evidence for learning. This is because it will be possible to always make reference to the learning that took place since the online stage supports the storage of data for future retrieval and evaluation. The second goal for using EVA3 is to ensure that there is the promotion of collaborative and positive peer based learning. As depicted in figure 2 below, there are several components of EVA3 that allows for interactivity between learners and teachers. It also has a feedback and comments section where learners can interact with each other, as well as teachers. With these, collaboration is enhanced because learning no longer

Visions for ethical, caring nursing care Essay Example | Topics and Well Written Essays - 250 words

Visions for ethical, caring nursing care - Essay Example ces( Nursing Administration Quarterly Jan-Mar; 3-(1): 48-55) discusses the relationship that exists between economics, caring and administrative practices, and what is missing in this currently. The author asserts that a professional ethos is required so that health institutions are well managed. Therefore, health practice should be ethics based. The aforementioned articles illustrate similar concepts that are well illustrated by various ethical theories; utilitarianism, deontology and virtue theory. The utilitarianism theory requires that we are able to know consequences of our actions before performing these actions. Therefore, when performing tasks, it is important to go for those that are ethically correct. This theory when injected into health practice will ensure that only those actions that are ethically correct are done by nurses and other health care practitioners (Melden 2008, p12). The Deontological theory asserts that people are required to perform their duties and obligations when faced with ethical dilemmas. This theory when applied in nursing practice ensures that health care experts will always perform their obligations for the benefit of customers. The virtue theory is different from the other theories in that there is no emphasis on ethical rules, but instead the emphasis is on teaching people virtues like kindness, generosity and courtesy. Therefore, this theory ensures that health care mangers teach their employees virtues that would improve nursing practice (Melden 2008,

Real Estate Investment Trusts (REITs) in Singapore

Real Estate Investment Trusts (REITs) in Singapore The issue of high rentals become one of concern for many Singaporeans people, especially small business owners as increasing rental space have been profide more and more strain for SMEs in recent years. SMEs said that REITs have large numbers of commercial property spaces in Singapore, they have a huge market share and REITs able to influence the entire market and increase rental prices for their own profit Shopping malls owned by Real Estate Investment Trusts (REITs) receive higher rents compared with their single-owner and fellow because of REITs got better locations and enhancement work rather than single ownership. It is uncertain because they were REITs owned, instead, it was because of other factors such as good accessibility to MRT stations and other physical assets effect. REITs malls keep on draw interest from both existing tenants and new to market brands. For example, from CMT annual report, a total of 629 leases were renewed with an increase of 6.3% over preceding rental rates contracted three years ago, and when compared to single owner malls, there was big distinction in the rate of rental rising, many smaller company have reported double-digit rent increases this year. Sometimes, single owner malls did not publish non-price issues like lack of transparency about rental price and unfair tenancy agreements. Landlords owned commercial shops would independently increase rentals to the public market rent at each rent renewal or first time leasing. Compared to units rented in an independently owned shopping mall, the rental increases of units rented in a REIT managed mall would be prepared to be more evenly and gently increased than in an independently owned commercial shopping mall. Any increasing in rentals within a REIT’s retail commercial mall, would be equally increased gradually over all the leased units within the mall. Management of units under REIT mall would be sensitive and fair to every tenant under REITs mall. This would refrain from unhappiness amongst neighboring tenants within the same mall. SMEs also said that REITs make use of their dominance in the industry to negotiate rent contracts that consequently increase costs for tenants. They may all have a multiple effect to each other, so even if lease increase simultaneously for REIT owned and other single-owner malls, this could still be define as REITs actually being the price leaders In fact, REITs own only around 20 per cent of malls in Singapore. Small retail shop owner and all landlords are motivated to increase the rental and maximize their return on investment. There was no proof to indicate who the leader, and there was also no evidence to propose that rentals escalated faster after REIT takeover of existing malls. REIT owned malls are not statistically distinct from those of single-owner malls after controlling for factors such as location and asset enhancement initiatives (AEI). Asset enhancement is a continual action to generate value for shoppers, tenants and the community in REITs mall neighborhoods. To increase the value of portfolio, REITs proceeding asset enhancement works have supported REITs asset management strategy associated to tenant mix, customer service and promotional activities by upgrading the layouts, efficiency and facilities of the properties that cover the portfolio. The main objective of REITs asset enhancement projects is to generate a decent retail environment that seduce new retailers, seize the changing needs of consumers and give satisfactory returns for investors. Asset enhancements also authorize REITs to serve to new demand. Besides improved physical attributes, they have been dynamic in attracting traffic and upgrade their offerings, which allow them to gather higher rentals price, for example, fashion retailers such as Uniqlo and HM usually prefer duplexes, so through AEI, they can generate the space for such tenants. REITs have been very motivated and, at the end of the day, the results speak for themselves. Occupancy rates at the malls are generally very high, this runs reverse to the growing perception that rents at the former are rising at a faster speed. By just only comparing between REIT and non-REIT malls, we can easily feel the different atmosphere. Retail atmosphere can be influenced by who manage the mall. â€Å"Atmospherics† contributes to the quality of the retail environment and represents a considerable differentiation aspect as a retailing strategy. Store (or mall) atmosphere has an effect on shoppers’ behavioral responses: cognitive (e.g. beliefs, categorization, symbolic meaning), emotional (e.g. mood, attitude) and physiological (e.g. pain, comfort, etc.). These behavioral responses, in turn, play an important role in shaping shoppers’ approach and avoidance motivation toward the store (or mall) at large. Thus, atmospherics is customarily used by retailers to attract and maintain traffic. Based on that, shoppers use whatever available information cues, such as atmospherics cues, to evaluate unavailable, missing or difficult to evaluate information such as price and quality. Several store-related stu dies were able to demonstrate that shoppers make inferences about quality of merchandise using store atmospheric cues. In a shopping mall context, we can found that the ambient scent (an atmospheric cue) influenced the perception of merchandise quality. In despite of so many complaints, there is plenty of demand for space out there. There are some chain retails which have very strong bargaining power against REITs and some deep-pocket retailers also contribute to rental hiking. It happened because the improved economic conditions, healthy, tourist, arrivals, low unemployment and growing household income have underpinned consumer spending in Singapore Singapore’s retail scene needs major changes for improve themselves to become more attractive to compete with places like Hong Kong and Shanghai. Mall landlords also must adapt to changing consumer trends, for example incorporating lifestyle retail entertainment. Rental hiking may just mean Singapore has been successful in attracting business. Misperception as REITs tend to publish rent increase regularly while non-REIT mall stay under radar. Hence comparatively more transparency of rental rates for REITs properties, which makes REITs an easy target to blame. In the case of Monopolistic /or Oligopolistic property market sectors such as the Industrial property sector, the formation of REITs does result in rise and increases in rents year-on-year. However, this increment in industrial rents are a function of the sale leaseback agreements signed between the Industrial REITs and the Industrialists-Operator-Tenants who are leasing their premises back from the REITs to whom the Industrial premises were sold to. Higher than market rents are usually seen in such cases and their legacy usually lasts for an average tenure of seven(7) years. However, if more REITs are operating in their respective market sectors, such as the Commercial Property Sector, tenants would have a choice of options to move to rentals. Market forces would be able to operate more efficiently in such Competitive Market Sectors. Furthermore, among the malls that are obtained by REITs, there is no evidance to show that the rents in these malls climbed as a result of the acquisition. Even the REITs certainly want to rise the rental price, they should still make sure the retailer’s business is active, taking care not to distract the balance. If the retailers shut down their business, it is not to the REITs’ interest. With many REITS in the commercial sector as well as a even bigger number of other landlords, there is free interaction of market constrain, therefore, tenant able to choose not to continue lease and move to other different mall. This is not to the REITS’ attention so there is a limit how much rental increase that REITs can put. Usually, tenants tend to select REITs-owned malls due to the quality of the assets, which could be the reasons for a higher rental as compared to non-REIT malls.

The Controversy Around Banning Books Essay -- essays research papers

The subject of censorship is a very controversial one, especially the banning of books. Many people believe they must protect themselves and others from the "evils" of many classic books and works of art because they can be deemed "indecent" in one way or another. Many believe that this is absurd and censorship in its current form is a violation of our First Amendment right to free speech. Personally, I align myself with the latter, however I do feel there are occasions where censorship is justifiable. The censorship of books is a division of censorship that, apart from Internet censorship, receives the most publicity. Banning books is the most popular form of such censorship. Many banned books are literary classics, such as The Catcher in the Rye, by J.D. Salinger, which was listed as the number 6 most challenged or banned book in a list compiled by the American Civil Liberties Union in 1997. This book has been banned from school libraries all over the country because of the main character's teenage angst, which many feel is too graphic for teenagers, and its profanity. Profanity, whether it be frequent or a rare occurrence, is a characteristic of many literary classics, as is the use of racial epithets.In the book Huckleberry Finn by Mark Twain (ranking number 2 on the list), an epithet is use many times over to describe the people of color in the book. Now since the book was published in 1885 and such language was common at the time, I do not belie...