Unsaturated Definition in Chemistry

In chemistry, the term unsaturated usually refers to one of two things: When referring to chemical  solutions, an unsaturated solution is able to dissolve more solute. In other words, the solution is not saturated. An unsaturated solution is more dilute than a saturated solution. When referring to organic compounds, unsaturated means a molecule contains double or triple carbon-carbon bonds. Examples of unsaturated organic molecules include HCCH and H2CO. In this context, being saturated can be thought of as being saturated with hydrogen atoms. Saturation can also refer to the percentage of protein binding sites that are filled or the lack of susceptibility of an organometallic compound to oxidative addition. Whenever the term saturation is used in chemistry, it refers to whether a phenomenon is close to maximum capacity. Source Badertscher, M.; Bischofberger, K.; Munk, M.E.; Pretsch, E. (2001). A Novel Formalism To Characterize the Degree of Unsaturation of Organic Molecules. Journal of Chemical Information and Modeling. 41 (4): 889. doi: 10.1021/ci000135o

Essay on Graduation Speech - 1015 Words

Christopher Columbus, reflecting on his voyage which led him to the discovery of America, said, Following the light of the sun, we left the Old World. I am sure that after four years of high school, we have all formed our own opinion of Christopher Columbus - especially if you had Mrs. Powers - but whether you view him as a genocidal rogue or the first American Hero, I find his quote fitting for where we stand today. As we set sail, leaving behind the Old World of Coleman High School, there are many things that I am sure none of us will miss. We will enter a world without Scholarly Papers or Culminating Exhibitions; a world where we can use our cell phones freely and urinate without the permission of our teacher. In the real world,†¦show more content†¦These are just a handful of the many educators who have impacted us thus far. But as the old Chinese proverb states, teachers open the door, but you must enter by yourself. Now it is our time to take the first step in our voyage and enter the door that has been opened for us. When we leave here tonight, preparing ourselves to take on the unfamiliar waters ahead, our journey may lead us to many different passages. Some of us will stay at home, some will join the armed forces, some will work, and some will go to a community college or a four-year school. But I believe that which path we choose does not matter. In our grand voyage, some of us will find ourselves owning a farm, others will become pharmacists. Some will be lawyers, and other law enforcers. Some will work on car engines and some will be engineers. But who cares who does what? We all come from different backgrounds and we all have different futures ahead of us. It is not what we do, but how we do it. The great Martin Luther King, Jr. once said: If it falls yourShow MoreRelatedGraduation Speech : My Graduation Essay1022 Words   |  5 Pages My Graduation A Graduation ceremony is one of the major steps in life, it marks the start of new changes in our lives. It ushers us into growing up and be responsible for our actions. It marks a new dawn of embracing life experiences, cultivation of good work ethics and eventually culminates in chasing our dreams. On my graduation day, I woke up to the sweet aroma of the breakfast my sister was making. I sat down to eat when the food was ready. It took me about 2 hours to finishRead MoreGraduation Speech1128 Words   |  5 PagesSasenarine Tomby Graduation Speech 2011 Good afternoon [name of members of the head table], teachers, parents, students, fellow graduates and distinguished guests. I must first and foremost thank God for this blessing and honor to stand before you today as Valedictorian of the Class of 2011. 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But seriously folks... Today we are gathered here to celebrate our graduation from 12 long years of schooling. The education granted to us has been a privilege. One so graciously given to us by the citizens of our state, by our community, and by our parents. Today would not beRead More Graduation Speech Essay1009 Words   |  5 Pagesyou might ever sit through. Most of us, though, and I regret that I am in this group, will sit through many more ceremonies -- ceremonies longer and more tedious that this or anything else you can imagine. If you think this is bad, try a college graduation. Think, that is, attend a wedding. And, if just for a moment you think that that is bad, just be thankful you have never attended or will attend a Bar Mitzvah. The only ceremony I think anybody would truly enjoy attending is a funeral. But, onlyRead MoreEssay on Graduation Speech830 Words   |  4 Pagesthe senior class president. A few weeks ago, I was told that I would be speaking at graduation. I was asked to put together a speech for tonight -- Ive become experienced at speech writing over the past couple of weeks. The speech that you are hearing is the fourth one Ive written, the recycle bin needs to be emptied at home and I need a new highlighter. Thank you, Mr. Mier, you get an A+ for your help as my speech teacher but an F for saving trees. Tonight Id like to talk to three groupsRead MoreAn Example of a Graduation Speech653 Words   |  3 Pageswriting papers, doing homework, taking an occasional pop quiz, and of course taking countless exams, it is that time that we all anticipate†¦Graduation! Purpose Statement: Since the majority of us are seniors, and graduation is a little less than a month away, I am going to provide you with some historical background information and some fun facts about graduation in order to make the occasion even more meaningful than it already is. 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I was so scared and nervous thatRead More Graduation Speech Essay1115 Words   |  5 Pagesthis graduation speech, several people suggested including a profound quote offering â€Å"encouraging advice to the young graduates†, and then there were others who said, â€Å"eh don’t worry about it, no one listens to those anyway.† Fortunately, I was actually able to take from both suggestions and found a happy balance. You see, I won’t tell you today to: â€Å"Dare to dream† or â€Å"Find your own vision† or even to â€Å"Strive for excellence,† or any trite clichà © that’s ever been said in a graduation speech. SoRead More Graduation Speech Essay560 Words   |  3 PagesWhen they were trying to find someone to give this speech they first asked the most intelligent, smart person they could find. But she turned them down. So then they asked the most beautiful, lovely, attractive person they could find. She also turned them down. 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The role of the nurse in health promotion Free Essays

string(31) " the legal aspects of smoking\." Introduction This assignment proposes to discuss the role of the nurse in health promotion. To facilitate the discussion in the delivery of primary, secondary and tertiary levels of health promotion, the health risk of tobacco smoking in relation to Lung Cancer has been chosen. National policies will be explored in relation to smoking and how these influence the delivery of health promotion by the nurse. We will write a custom essay sample on The role of the nurse in health promotion or any similar topic only for you Order Now The barriers to health promotion will be identified along with ways in which these may be overcome. The intention of the World Health Organisation (WHO) to achieve â€Å"Health for All† by the year 2000 was published in their Ottawa Charter, the outcome of which was to build healthy public policy, create supportive environments, strengthen communities, develop personal skills and reorient health services. They identified key factors which can hinder or be conducive to health; political, economic, social, cultural, environmental, behavioural, and biological (WHO 1986). The current health agenda for the UK aims to improve the health of the population and reduce inequalities with particular emphasis on prevention and targeting the number of people who smoke (DH 2010). Inequalities in health have been extensively researched and although attempts have been made to overcome these, there is evidence to support that the divide between the rich and the poor still exists in society. Marmot (2010) highlighted the lower social classes had the poorest health and identified social factors such as low income and deprivation as the root causes which affect health and well being.Increased smoking levels were found to be more prevalent in this cohort. Bilton et al (2002) suggests the environment an individual lives in can have an adverse effect on health in that it can influence patterns of behaviour. For example, families living in poor housing conditions, in poverty or in an environment away from a social support network can suffer psychological stress; which in turn can prompt coping behaviours such as tobacco smoking (Blackburn 1991, Denny Earle 2005). Smoking is a modifiable risk factor to chronic disease such as Cancer of the Lung, with 90% of these cases being the result of smoking (Cancer Research UK 2009) itis the single biggest preventable cause of premature death and illness and is more detrimental to the poorer in society. Responsible for 80,000 lives per year, the huge financial burden on the NHS to treat illness associated with smoking is estimated at ?2.7 billion each year (DH 2010). This illustrates the huge opportunity for public health to address the wider issues associated with inequalities and to target people who smoke. Various White papers have demonstrated the Government’s commitment in reducing smoking figures and preventing uptake, both at individual and population levels, through health promotion activity, empowering individuals and enabling them to make healthier lifestyle choices (DH 2004, DH 2006, DH 2010). Health promotion is a complex activity and is difficult to define. Davies and Macdowall (2006) describe health promotion as â€Å"any strategy or intervention that is designed to improve the health of individuals and its population†.However perhaps one of the most recognised definitions is that of the World Health Organisation’s who describes health promotion as â€Å"a process of enabling people to increase control over their health and its determinants, and thereby improve their health (WHO 1986). If we look at this in relation to the nurse’s role in smoking cessation and giving advice to a patient, this can be seen as a positive concept in that with the availability of information together with support, the patient is then able to make an informed decision, thus creating empowerment and an element of self control. Bright (1997) supports this notion suggesting that empowerment is created when accurate information and knowledgeable advice is given, thus aiding the development of personal skills and self esteem. A vital component of health promotion is health education which aims to change behaviour by providing people with the knowledge and skills they require to make healthier decisions and enable them to fulfil their potential.Healthy Lives Healthy People (2010) highlight the vital role nurses play in the delivery of health promotion with particular attention on prevention at primary and secondary levels.Nurses have a wealth of skills and knowledge and use this knowledge to empower people to make lifestyle changes and choices. This encourages people to take charge of their own health and to increase feelings of personal autonomy (Christensen 2006).Smoking is one of the biggest threats to public health, therefore nurses are in a prime position to help people to quit by offering encouragement, provide information and refer to smoking cessation services. There are various approaches to health promotion, each approach has a different aim but all share the same desired goal, to promote good health and prevent or avoid ill health (Peate 2006). The medical approach contains three levels of prevention as highlighted by Naidoo and Wills (2000), primary, secondary and tertiary prevention. Primary health promotion aims to reduce the exposure to the causes and risk factors of illness in order to prevent the onset of disease (Tones Green 2004). In this respect it is the abstinence of smoking and preventing the uptake through health education and preventative measures. One such model of prevention is that of Tannahill’s (1990) which consists of three overlapping circles; health education for example a nurse may be involved in the distribution of leaflets educating individuals or a wider community regarding health risks of smoking, prevention, aimed at reducing the exposure to children, for example, in 2007 the legal age for tobacco sales increased from age 16 to 18 years in an attempt to reduce the availability to young people and prevent them from starting to smoke (DH 2008), health protection such as lobbying for a ban on smoking in public places. If we look at this in relation to the role of the school nurse, this is a positive step when implementing school policies such as no smoking on school premises for staff and visitors, as this legislation supports the nurse’s role when providing information regarding the legal aspects of smoking. You read "The role of the nurse in health promotion" in category "Essay examples"Research demonstrates that interventions are most effective when combined with strategies such as mass media and government legislation (Edwards 2010).Having an awareness of such campaigns and legislation is essential to aid best practice and the nurse must ensure that knowledge and skills are regularly updated, a standard set by the Nursing and Midwifery Council (NMC 2008). Croghan Voogd (2009) identify the school nurse’s role as essential in the health and well-being of children in preventing smoking. Many people begin to smoke as children, the earlier smoking is initiated, the harder the habit is to break (ASH) and this unhealthy behaviour can advance into adulthood.Current statistics illustrate that in 2009 6% of children aged 11-15 years were regular smokers (Office for National Statistics 2009). These figures demonstrate the importance of prevention and intervention at an early stage as identified by the National Service Framework (NSF) for Children, Young People and Maternity Services (DH 2004). Smith (2009) highlights the school nurse as being in an advantageous position to address issues such as smoking and suggests that by empowering children by providing support and advice, this will enable them to adopt healthy lifestyles. NICE (2010) suggest school based interventions to prevent children smoking aimed at improving self esteem and resisting peer pressure, with information on the legal, economic and social aspects of smoking and the harmful effects to health.Walker et al (2006) argue self esteem is determined by childhood experiences and people with a low self esteem are more likely to conform to behaviours of other people.This can be a potential barrier in the successful delivery of health promotion at this level, with young children exposed to pressure to conform; they are more likely to take up unhealthy behaviours such as smoking (Parrott 2004).The nurse can overcome this by working in partnership with teachers and other staff members to promote self-esteem by ensuring an environment conducive to learning, free from disruptive behaviour which promotes autonomy, motivation, problem solving skills and encourages self-worth (NICE 2009). Despite the well known health risks to tobacco smoking, unfortunately 1 in 5 individuals continue to smoke (DH 2010). Whitehead (2001) cited in Davies (2006) argues the nurse must recognise and understand health related behaviour in order to promote health. Therefore, when delivering health promotion the nurse needs to be aware of all the factors which can affect health, some of which can be beyond individual control. Smoking cessation is one of the most important steps a person can make to improve their health and increase life expectancy, as smokers live on average 8 years less than non smokers (Roddy Ross 2007). Secondary prevention intends to shorten episodes of illness and prevent the progression of ill health through early diagnosis and treatment (Naidoo Wills 2000). This can be directed towards the role of the practice nurse in a Primary Care setting, where patients attend for treatment and advice that have symptoms of illness or disease as a result of smoking, such as Bronchitis. Nice guidelines (2006) recommend that all individuals who come into contact with health professionals should be advised to cease smoking, unless there are exceptional circumstances where this would not be appropriate, and for those who do not wish to stop, smoking status should be recorded and reviewed once a year. It is therefore essential the nurse maintains accurate and up to date record keeping. Smoking cessation advice can be tailored to the specific individual and therefore it is important that the nurse has the knowledge and counselling skills for this to be effective. The process of any nursing intervention is ultimately assessment, planning, implementing and evaluating (Yura Walsh 1978), this applies to all nurses in any given situation including health promotion. One such method of smoking cessation which can be used as an assessment tool is known as the 5 ‘A’s approach, ‘ask, assess, advise, assist, arrange’ (Britton 2004). â€Å"Ask† about tobacco use, for example how many cigarettes are smoked each day, and â€Å"assess† willingness and motivation to quit, taking a detailed history to assess addiction.Objective data can be obtained using a Smokerlyser which measures Carbon Monoxide levels in expired air (Wells Lusignan 2003). These simple devices can be used as a motivational tool to encourage cessation and abstinence. C astledine (2007) suggests the principle of a good health promoter is to motivate people to enable them to make healthier choices; this is made possible by the ability to engage with individuals at all levels. Individuals who are not motivated are unlikely to succeed (Naidoo Wills 2000).â€Å"Advise† patients to stop smoking and reinforce the health benefits to quitting, â€Å"assist† the patient to stop, setting a quit date and discussing ways in which nicotine withdrawal can be overcome. Being unable to cope with the physical symptoms of withdrawal can cause relapse and be a barrier to success, therefore it is essential the nurse possesses a good knowledge base of the products available to assist in reducing these symptoms if she is to persuade people to comply with treatment, such as the use of nicotine replacement therapy (NRT). NRT is useful in assisting people to stop smoking and has proved, in some instances to double the success rate (Upton Thirlaway 2010). NRT products are continually changed and updated; therefore the nurse must ensure she has the knowledge and skills to identify which products are available, the suitability, how it works and any potential side effects. Identifying triggers and developing coping strategies is useful for maintenance of a new behaviour, measures such as substituting cigarettes for chewing gum and changing habits and routines are just some of the ways in which self control can be achieved (Ewles Simnett 1999). Finally â€Å"arrange† a follow up, providing continual support and engagement. For patients who do not wish to stop smoking, advice should be given with encouragement to seek early medical treatment on detection of any signs and symptoms of disease. Good communication skills are essential to the therapeutic relationship between the nurse and a patient and these must be used effectively by providing clear, accurate and up to date information. The nurse should be an active listener and encourage the patient to talk, using open-ended questions helps demonstrate a willingness to listen, listening and showing concern for a patient’s condition demonstrates respect (Peate 2006). The use of medical jargon and unfamiliar words can be a barrier to communication and should be avoided as these can affect a patients understanding. Leaflets can reinforce information provided by the nurse and increase patient knowledge, however the nurse must ensure these are in a format and language the patient can understand. Lack of literacy skills can prevent a patient reading and understanding the content of a leaflet, the nurse can assist with this by reading and explaining to them. To assist in the assessment process the nurse may utilise a model of behaviour such as Prochaska DiClemente’s stages of change model (1984). This works on the assumption that individuals go through a number of stages in order to change behaviour, from pre -contemplation where a person has not considered a behaviour change, to maintenance, when a healthier lifestyle has been adopted by the new behaviour.The stage a person is at will determine the intervention given by the nurse; therefore it is essential that an effective assessment takes place. Walsh (2002) highlights patient motivation as central to success using this model, in that a patient will have more motivation; the more involved they are in planning the change. Despite the health promoting activities mentioned and the increasing public awareness of the health risks to smoking, there are people who continue to smoke and some further develop illness as a consequence. Lung cancer has one of the lowest survival rates, and as little as 7% of men and 9% of women in England and Wales will live five years after diagnosis (Cancer Research UK 2011). Acknowledging this, the governments â€Å"Cancer Plan† aimed to tackle and reform cancer care in England by raising awareness of the signs and symptoms of cancer by investing in staff and extending the nurses role (DH 2000). This involves further training and education for nurses to develop their skills and knowledge to enable them to provide the treatment and/or advice required. This was succeeded by â€Å"Improving outcomes: a strategy for cancer† the aim being to enable patients living with cancer a â€Å"healthy life as possible†.The government pledged ?10.75 million into adve rtising a â€Å"signs and symptoms† campaign to raise awareness of the three cancers accounting for the most deaths, breast, bowel and lung, to encourage the public to seek early help on detection of any symptoms (DH 2011). Currently no results are available on the effectiveness of this intervention due to its recent publication, however, one national policy that has had a positive effect on the health of individuals and the population is that of the â€Å"smoke-free England† policy implemented in 2007 prohibiting smoking in workplaces and enclosed public places. Primarily this policy was enforced to protect the public from second hand smoke; however, on introduction of the law smoking cessation services saw an increase in demand by 20%, as smokers felt the environment was conducive to them being able to quit (DH 2008). This policy also extended to hospital grounds, and the nurse must ensure a patient who smokes is aware of this on admission and use every opportunit y possible to promote health. Tertiary prevention aims to halt the progression, or reduce the complications, of established disease by effective treatment or rehabilitation (Tones Green 2004). A diagnosis of cancer can cause great distress and a patient may go through a whole host of emotions. Naidoo and Wills (2000) suggest the aim of tertiary prevention is to reduce suffering and concerns helping people to cope with their illness.The community nurses role has been identified as pivotal in providing support for patients and families living with cancer (DH 2000). The World Health Organisation describe Palliative care as treatment to relieve, rather than cure, the symptoms caused by cancer, and suggest palliative care can provide relief from physical, psychosocial and spiritual problems in over 90% of cancer patients (WHO 2011). Assessment and the provision of health education and information at this stage remains the same as that in secondary prevention, and it is not uncommon for the two to overlap. Providing advice and education on symptom control may alleviate some of the symptoms the patient experiences, for example breathlessness is a symptom of lung cancer (Lakasing Tester 2006), and relaxation techniques may reduce this (Cancer Research UK 2011), therefore the nurse may be involved in teaching these techniques to the patient and family members. Continual smoking despite a lung cancer diagnosis can exacerbate shortness of breath and reduce survival rate (Roddy Ross 2007), therefore the nurse can use this opportunity to reinforce the risks of smoking. However, the nurse must use her judgement effectively and be sensitive to the patient’s condition, as the willingness to learn and respond to teaching can be affected by emotional state (Walsh 2002). Establishing effective pain control is es sential in the care of a cancer patient and this may involve discussion with the patients GP if medication needs adjusting. A referral to specialist help lines such as those provided by Macmillan cancer support may be useful in assisting a patient and/or family to cope with cancer, these services can be accessed in person or by telephone. These are just two examples of collaborative working and demonstrate the importance of inter-professional working. In conclusion, with the emphasis of health promotion concerning prevention of illness and disease, the role of the nurse is essential in raising awareness and providing education and advice to individuals to facilitate behaviour change. The complexities of health promotion indicate the extensive competences a nurse must possess to empower and motivate individuals. However, governments also have a responsibility to promote and protect health and are pivotal in introducing national policy to build â€Å"healthy publics† and environments conducive to health. Reference List Action on Smoking and Health (ASH) no date (online) available at: http://www.ash.org.uk/pathfinder/young-people-and-tobacco. Date accessed 9.2.11, 09.00am Bilton, T. Blackburn, C. (1991) Poverty and health: working with families. Bucks, Open University Press Bright, J. (1997) Health promotion in clinical practice: Targeting the health of the nation. London, Bailliere Tindall Britton, J. (2004) ABC of smoking cessation. Oxford, Blackwell publishing Cancer Research UK (2009) (online) available at: http://www.info.cancerresearchuk.org/healthyliving/smokingandtobacco/howdoweknow. Date accessed 9.2.11, 10.20am Cancer Research UK (2011) (online) available at: http://www.cancerhelp.org.uk/type/lung-cancer/living/coping-with-breathlessness. Date accessed 9.2.11, 10.30am Castledine, G. (2007) Don’t use the term ‘health promotion’ to promote health. British Journal of Nursing. . Vol 16, issue 6, pp 375 Christensen, M. Hewitt-Taylor, J. (2006) Empowerment in nursing: Paternalism or maternalism. British Journal of Nursing, Vol 15, issue 13, pp 695-699 Croghan, E. Voogd, C. (2009) Time to employ more school nurses. British Journal of School Nurses, Vol 4, no 9, pp 421 Davies, M. Macdowall, W. (2006) Health Promotion Theory, Understanding Public Health. London, Open University Press Denny, E. Earle, S. (2005) Sociology for Nurses. Cambridge, Polity press, Department of Health (2000) The NHS Cancer Plan: a plan for investment, a plan for reform. London, The Stationary office Department of Health (2004) Choosing Health: Making healthy choices easier. London, The Stationary Office Department of Health (2004) National Service Framework for children, young people and maternity services, London, The Stationary Office Department of Health (2006) Our Health, Our Care, Our Community: Investing in the future of community hospitals and services. London, The stationary Office Department of Health (2008) Smoke-free England – One year on. London, The Stationary Office Department of Health (2008) Consultation on the future of tobacco control. London, The Stationary Office Department of Health (2010) Healthy Lives Healthy People. London, The Stationary Office Department of Health (2011) Improving Outcomes: a strategy for cancer. London, The Stationary Office Edwards, S. (2010) Smoking part 2: Preventing uptake among young people. British Journal of School Nursing, vol 5 no 8, pp 384-387 Ewles, L. Simnett, I. (1999) Promoting Health A practical Guide. 4th edition, London, Bailliere Tindall Lakasing, E. Tester, M. (2006) How to manage Lung Cancer in primary Care. Practice Nursing 2006, vol 17, no 1, pp 35-39 Marmot, M. (2010) Fair Society, Healthy Lives. (online) available at: http://www.marmotreview.org/assetlibrary/pdfs/reports/fairsociety/healthylives.pdf. Date accessed 9.2.11, 11.00am Naidoo, J. Wills, J. (2000) Health Promotion: Foundations for Nursing practice, London, Bailliere Tindall National Institute for Health and Clinical Excellence (NICE) (2006) Brief interventions and referral for smoking cessation in primary care and other settings. (online) available at: http://www.nice.org/nicemedia/live/11375/31864/31864-pdf. Date accessed 9.2.11, 09.20am National Institute for Health and Clinical Excellence (NICE) (2009) Social and emotional wellbeing in secondary education: guidance 20. (online) available at: http://www.nice.org.uk/nicemedia/live/11991/45484/45484/pdf. Date accessed 3.3.11, 09.00am National Institute for Health and Clinical Excellence (NICE) (2010) School-based interventions to prevent the uptake of smoking among children and young people, guidance 23.(online) available at: http://www.nice.org.uk/nicemedia/live/12827/47582.pdf. Date accessed 14.2.11, 11.30am Nursing and Midwifery Council (NMC) (2008) The code:standards of conduct, performance and ethics for nurses and midwives, (online) available at: http://www.nmc-uk.org/nurses-and-midwives/the-code/the-code-in-full. Date accessed 9.2.11, 10.30am Office For National Statistics (ONS) (2009) Statistics on Smoking: England 2010. (online) available at: http://www.ic.nhsuk/webfiles/publications/health%20and%20lifestyles/statistics-on-smoking-2010.pdf. Date accessed 9.2.11, 13.20 Parrott, A. (2004) Understanding drugs and behaviour. Chichester, Wiley (online). Available at: http://www.netlibrary.com/Reader/. Date accessed 25.5.11, 10.20am Peate, I. (2006) Becoming a nurse in the 21st Century, London, Wiley Publishing Prochaska, J O. DiClemente, C C (1984) The transtheoretical approach: crossing traditional boundaries of therapy. Dow Jones-Irwin, Homewood Roddy, E. Ross D. (2007) British Thoracic Society core competencies – Health professionals and tobacco. (online) available at: http://www.brit-thoracic.org.uk/clinical-information/smoking-smoking-cessation/smoking-education.aspx. Date accessed 22.5.11, 20.30 Smith, F. (2009) School nursing in the UK: where are we now. British journal of School Nursing, vol 4, no 7, pp 351-352 Tannahill Tones, K. Green, J. (2004) Health Promotion planning and strategies. London, Sage Upton, D. Thirlaway, K. (2010) Promoting Healthy Behaviour. A practical guide for nursing and healthcare professionals. Essex, Pearson Education Ltd Walker, J. Payne, S. Smith, P. Jarrett, N. (2005) Psychology for nurses and the caring professions, 2nd edition, London, Open University Press Walsh, M. (2002) Watson’s Clinical Nursing and Related Sciences, 6th edition. London, Bailliere Tindall Wells, S. De Lusignan, S. (2003) Does screening for loss of lung function help smokers give up British Journal of Nursing, vol 12, no 12, pp 744-750 Whitehead, D. As cited in Davies, K. (2006). What is effective intervention– using theories of health promotion. British Journal of nursing, vol15, no 5, pp 252-256 World Health Organisation (WHO) (1986) Ottawa Charter. (online) available at: http://www.who.int/hpr/NPH/docs/ottawa-charter-hp.pdf. Date accessed 11.12.10, 15.20 World Health Organisation (WHO) (2011) Cancer fact sheet No 297 (online) available at: http://www.who.int/mediacentre/factsheets/fs297/en/. Date accessed 9.5.11, 10.30 Yura, D. Walsh, MB. (1978) Human needs and the nursing process. New York, Appleton Century Crofts How to cite The role of the nurse in health promotion, Essay examples

A Reflection on the Movie Dead Poets Society Essay Example For Students

A Reflection on the Movie Dead Poets Society Essay History constantly witnesses the never-ending struggle between tradition and innovation. As an old adage goes, the only constant thing in this world is change and it is indeed true. The society that we have today is a by-product of continuous changes changes that generations before us believed to be for the better. Thus, history serves as a storehouse of information that can help us understand change and how the society we live in came to be. The definition of History as a natural tension between tradition and Innovation Is best represented in the movie Dead Poets Society. Set in 1959, the movie is the story f students at the respected Walton Academy, an all-boys preparatory school In Vermont. Such schools were (and often still are) very conservative institutions that serve as high schools for parents who Insist on sending their children to the best universities. The story is an all-common scene in our history. A traditional way of living and doing things is initially present. Almost everyone is conforming to that tradition since it is the best way people know on how to do things. Not everybody may be happy but the familiarity that the tradition brings provides comfort and security. Then come long a different (either good or bad) Idea to change how things are originally done. The traditionalists will resist and even condone the change while the proponents of Innovation will try to prove that the change Is for the better. The changes may persist in a particular society, and as the time goes on, these changes will be embedded on the culture until it becomes the new tradition, which new changes will, again, try to contest. And again, the whole cycle begins. In the movie, the tradition is represented by the educational system where students memorized and translated the central works of the distant past, learning ancient engages, rhetoric, and simple mathematics by rote. Professors emphasized accuracy and not comprehension. Conservative and conformist, Walton, like any other early colleges had little Interest either In expanding knowledge or in Inciting critical thinking. Lessons were infused with a deeply religious vision of the world and of the duties both as a citizen and as a family-member. The colleges saw themselves as bulwarks against change, training the pastors, doctors, and lawyers of the next generation. Largely driven by a sense of tradition, the school Imposes out-dated teaching techniques on both its teachers and its students. The students are encouraged to mindlessly take in facts and regurgitate them on command. The teachers are expected to teach according to a rigid set of rules. But change arrived regardless, driven by the needs of a growing society. The innovation in the movie is represented by John Keating, the newest professor at other professors at the academy, Keating actually speaks to the students. So unique and out of the ordinary are his words that the students are awe-struck, and uncertain how to respond. Whereas other teachers merely lecture and delegate, Keating pushes his students to be involved, to think, to use their minds. He believes that education requires the student to think for himself. He emphasized that the students must be free to question and to learn in the way that they learn best. He also wants to ensure that they really learn to experience life, to suck the marrow out of it. Through this encouragement, he was able to reach his students like none of the teachers before him did, though few schools accept the basic premise of his teachings and Walton Academy is no exception. Coming into conflict with John Seatings motivating speeches about finding ones own voice are years of tradition, involving both the academy and the families whose hillier attend the academy. These two irrepressible forces (Seatings innovative way of teaching and Welters traditional system of education) are destined for a collision, which is brought about by this age-old conflict of traditional compulsion versus freedom and flexibility. .u689ca2dfc70077822622eee98f721c63 , .u689ca2dfc70077822622eee98f721c63 .postImageUrl , .u689ca2dfc70077822622eee98f721c63 .centered-text-area { min-height: 80px; position: relative; } .u689ca2dfc70077822622eee98f721c63 , .u689ca2dfc70077822622eee98f721c63:hover , .u689ca2dfc70077822622eee98f721c63:visited , .u689ca2dfc70077822622eee98f721c63:active { border:0!important; } .u689ca2dfc70077822622eee98f721c63 .clearfix:after { content: ""; display: table; clear: both; } .u689ca2dfc70077822622eee98f721c63 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u689ca2dfc70077822622eee98f721c63:active , .u689ca2dfc70077822622eee98f721c63:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u689ca2dfc70077822622eee98f721c63 .centered-text-area { width: 100%; position: relative ; } .u689ca2dfc70077822622eee98f721c63 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u689ca2dfc70077822622eee98f721c63 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u689ca2dfc70077822622eee98f721c63 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u689ca2dfc70077822622eee98f721c63:hover .ctaButton { background-color: #34495E!important; } .u689ca2dfc70077822622eee98f721c63 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u689ca2dfc70077822622eee98f721c63 .u689ca2dfc70077822622eee98f721c63-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u689ca2dfc70077822622eee98f721c63:after { content: ""; display: block; clear: both; } READ: Gulliver does not Yahoo: He Houyhnhnms EssayKeating rejects tradition and refuses to teach by the old methods. The school refuses to accept change. And so the battle begins. Seatings first act of business is to ask one of the students to read the first four lines of Robert Hayricks To the Virgins, to Make Much of Time, the most famous carper mime or seize the day poem in English: Gather ye rosebuds while ye may: / Old time is still a-flying; / And this same flower that smiles today, / Tomorrow will be dying. Keating follows this up with a reminder that we are food for worms. This is a somewhat unorthodox invocation of the time-honored adage about life being too short. It is certainly appropriate for a teacher to use this perhaps unusual but highly effective method to drive home the point that young people are only young for a short time and that they should thus make the most of their time by seizing the day, thus making their lives extraordinary. The fact that all this takes place in front of a class picture of a long-ago student body on the wall (the members of which are by that time probably all dead) Just delivers the point Keating is making with that much more relevance and effectiveness. In the scene where Keating asks the students to tear the pages out of their textbook, we witness the second major scene involving Seatings ingenious and most effective teachings methods. Part of the secret of Seatings success with his students is, of course, the fact that he levels with them, that he tells them (and occasionally shows them, too) what he firmly believes is the truth. The essay, Understanding Poetry, by J. Evans Pritchard, Ph. D. , is indeed excrement (to use Seatings own characterization of it). The greatness of a poem is not to be grafted onto horizontal and vertical lines where the first represents the perfection (as to rhythm, meter, and rhyme) and the second the importance (as to theme) of a given poem. As Keating tells the students after they have torn the offending pages from the book, we dont read and write poetry because its cute. We read and write poetry because we are members of the engineering, these are all noble pursuits, and necessary to sustain life. But poetry, tatty, romance, love, these are what we stay alive for. It is in the next classroom scene that Keating performs his famous stunt of standing upon the desk to remind the students that as he puts it we must constantly look at things in a different way. Just when you think you know something, he tells them a moment later, you have to look at it in another way. He urges them to think when they read not Just what the author thinks. Consider what you think as well. He urges them, too, to find their own voices. There is no time to waste. The more habitual their thinking becomes, the more difficult it will be to change it later on. It is interesting to reflect in this connection on the fact that both George McAllister, a fellow teacher, and Mr.. Nolan object (the first mildly, the second vehemently) to Seatings attempt to make 17-year-olds think for themselves. On the other hand, the case of Neil (one of Seatings students) and his father represents an altogether different standpoint on how we can view tradition and innovation. It is a tradition during that time for a child to follow his parents (father, in particular) regardless of the childs personal preference. In the movie, Nils relationship with his father is a case of misunderstanding and lack of immunization. Mr.. Perry wanted what was best for his son, which led to extremely high expectations. Neil wanted to find out who he was and what he wanted to do. Neil was unable to discuss his opinions and options with his father, and Mr.. .ue1edc20a85bba846a1df191f628c4a62 , .ue1edc20a85bba846a1df191f628c4a62 .postImageUrl , .ue1edc20a85bba846a1df191f628c4a62 .centered-text-area { min-height: 80px; position: relative; } .ue1edc20a85bba846a1df191f628c4a62 , .ue1edc20a85bba846a1df191f628c4a62:hover , .ue1edc20a85bba846a1df191f628c4a62:visited , .ue1edc20a85bba846a1df191f628c4a62:active { border:0!important; } .ue1edc20a85bba846a1df191f628c4a62 .clearfix:after { content: ""; display: table; clear: both; } .ue1edc20a85bba846a1df191f628c4a62 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue1edc20a85bba846a1df191f628c4a62:active , .ue1edc20a85bba846a1df191f628c4a62:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue1edc20a85bba846a1df191f628c4a62 .centered-text-area { width: 100%; position: relative ; } .ue1edc20a85bba846a1df191f628c4a62 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue1edc20a85bba846a1df191f628c4a62 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue1edc20a85bba846a1df191f628c4a62 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue1edc20a85bba846a1df191f628c4a62:hover .ctaButton { background-color: #34495E!important; } .ue1edc20a85bba846a1df191f628c4a62 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue1edc20a85bba846a1df191f628c4a62 .ue1edc20a85bba846a1df191f628c4a62-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue1edc20a85bba846a1df191f628c4a62:after { content: ""; display: block; clear: both; } READ: Hamlet's words EssayPerry was unwilling to look at Nils outlook on life, as it did not appear as Neil had a concrete idea of what he wanted to do. This cyclical pattern led Neil to conclude that suicide was the only way to gain control of his life and stand up to his father. Mr.. Perry was a traditionalist, which unfortunately meant he had a difficult time expressing affectionate emotions. He also had a large number of expectations because like any parent, he ultimately wanted the best for his son, a 16-17 year old with a bright future ahead of him. Unfortunately, Neil never really saw or understood that his father only wanted what was best for Neil. He only saw the tyrant-like authority figure who constantly demanded that Neil achieve greatness in academia and who obeyed him unquestioningly. In this situation, the father and son were like strangers, each with a specific perception of the other, but neither really knew who the other was. This perpetuated the cycle of misunderstandings between the two and eventually played a major role in Nils suicide. At that moment, it is evident that Neil is not happy with the traditional way his father treats him. He wanted a change, but he never really stood up to his father. There were times he tried, like when Mr.. Perry told Neil he should drop some extracurricular activities, but he did so in the presence of others, which created a hostile environment between the two. The story of Nils life would have been different if he was Just brave and innovative enough to think of ways on how he an positively affect his fathers belief without antagonizing him. It would have been what Neil wanted and what they could do to compromise. Nils situation is an example where change is inevitable. But the inability of the characters to cope with these changes led to their own destruction. In general, we can say that while we have held fast to our common values as a society and as an individual, the one true constant in this world has been that of creative change. If our institutions hope to remain relevant to our society and to our state, this tradition of adaptation and evolution must continue.

Harley davidson Essay Example

Harley davidson Paper The video presents a Harley riding family as they venture from California to Milwaukee. The film presents footage of these popular machines, along with a look at the various types of people who consider themselves motorcycle enthusiasts. Having Embedded Into films, movies, and American culture, the high quality motorbikes became American legends ranking Harley Davidson Motor Cycles Company brand, logo and name among the worlds leading companies. In incense Harley Davidson is the Spirit of America. But Harley Davidson Motor Cycles Company offered a unique product during this period of 100 years such that there were high barriers for entry for other competitors Into he high quality motorbikes that It offered to Its most popular market, the American people. Financial difficulties in the sasss led to the parent company, MAP putting the motorcycle division up for sale. Lack of buyers, a group of Harley managers bought out the company and rescued it with a business turnaround that included brand extensions into licensed goods, such as apparel and related accessories. Now a publicly owned company, Harley has scored double-digit growth for eighteen consecutive years. Harley transformed Itself Into a strong marketing company with a Men From Hell, who meet up with new friends along their route is mentioned in the documentary. Michael Lighter, a photographer who has taken motorcycle images. Later, a large group of Harley riders hit an art gallery to check out and chat about Lighters work. Another big segment of the documentary is devoted to women of all ages who have moved on from riding on the back of the seat on to their own Harley, and the brand has responded by making bikes optimized for women. We will write a custom essay sample on Harley davidson specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Harley davidson specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Harley davidson specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Finally, towards the end of the video, it tells more about the Hells Angels and the charity work they do. Theres also more about some of the famed yearly rides. It is very interesting about their marketing management to make Harley Davidson becomes the spirit of America. Case analysis The Harley-Davidson Corporation has been dominating the motorcycle industry for many decades. Today, it continues to have a strong presence in the American market. The mission statement of the company is To fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public and expanding line of motorcycles and branded products and services in selected market segments. Harley-Davidson, Inc. Is the parent company for the group of companies doing equines as Harley-Davidson Motor Company, Bull Motorcycle Company and Harley- Davidson Financial Services. Harley-Davidson Motor Company manufactures five families of motorcycles: Supporters 8, Dana Glide, Softball 8, Touring and VRRP. Bull Motorcycles Company produces sport motorcycles, including four big-twin CB models, and the single-cylinder Bull Blast 8. Bull also offers a line of motorcycles parts, accessories, apparel and general merchandise. Harley-Davidson Financial Services provide wholesale and retail financing and insurance pogroms primarily to Harley- Davidson/Bull dealers and customers. This case could be analysis by using: S. W. O. T. Analysts Strengths According to the video, Harley-Davidson celebrated its 100-year anniversary. Over the past century, the company has created a strong brand image and a loyal customer base. It maintains a close relationship with its customers through a variety of program, such as Hog Owners Group (H. O. G. ), product offerings and events such as Daytona, motor shows, and rallies. In addition, Harley-Davidson has a strong financial position, excellent supply chain management, and a superior product line, which are enabled through creative engineering technology and design. Due to the decline in the market share to Japanese companies in the seventies, Harley-Davidson phased out its weak models, becoming more selective in targeting a specific customer segment and limiting sales and promotion. This strategy created a niche market for their bikes in which the company enjoys a strong position today. Weaknesses First, the company is in its maturity stage and, unless it manages to protect its position, it will be faced with the decline period again. Secondly, the companys products are expensive, which limits them to a specific niche in the market and makes it difficult to grow their customer base. They also have a wait-list for certain products, which can create a substitute effect. Lastly, they are lacking a strong presence in Europe. Opportunity There are various opportunities in the market for Harley-Davidson today, especially with the introduction of the new V-Rod motorcycle. The company has the innovator status advantage in the Performance Cruiser class market segment. They are expanding their partnerships with various European manufacturers, which should increase the presence of Harley-Davidson products in Europe. The corporation is well positioned to attract younger customers, and the company has plenty of room for Roth due to the high demands for its products. Threats Harley-Davidson is facing rigorous competition from Japanese manufacturers, specifically Honda and Yamaha. Yamaha targets the low-end market by providing a variety of products at affordable costs. Yamahas core competencies are small engines, electronic control, and fiberglass reinforced plastic. Yamaha is currently focusing on increasing its global competitive position. Honda is one of Harley- Davidson strongest competitors and is responsible for one-third of all motorcycle sales in the U. S. It has a strong financial base and reliable products. It continues to improve the performance of its motorcycles by focusing on fuel efficiency and lower emissions. In addition, Honda is beginning to increase its performance in the market by introducing information technology tools through its dealerships. These tools help increase dealer performance and create a more positive experience for the customer. The Marketing Mix In order to overcome the problems that Harley Davidson faced in the early sass and help the company regain its market share, a restructuring plan was implemented. Terrain developed an innovative system known as Circles of Management for ringing both workers and dealers together and involving them in taking key decisions relating to the company. A new marketing philosophy was developed based on the desires of the customers and Harley made efforts to position motorcycles as a lifestyle product. Product It was only grey color motorcycles that was offered to its customers and provided three basic styles at the time when Harley was formed. However, the company realized that in order to survive, it had to offer more choice to its customers. Harley realized that it would not be possible to compete with the Japanese manufacturers on the pricing front. This was because manufacturers like Honda not only manufactured a low-priced high-quality product, but also spent heavily on advertising their products. Place Harley started selling its motorcycles through its dealers in 1904. The companys first dealer was CHI Lang of Chicago, Illinois (Refer to Exhibit IV for the number of H-Dos full-line dealer outlets in the US). All the dealers were independent individuals with a business orientation. Promotion Over the decades, Harley had adopted several strategies to promote its motorcycle brand. The products were sold to retail customers mainly through dealer promotions, customer events, and advertising through national television, print, radio, direct mailings, and through advertising on the Internet. Recommendations Harley buyers said, When they are buying a Harley, they are buying an image and a lifestyle first and a motorcycle second. But, Harley-Davidson has to do more to ensure another 100 years of success. I would recommend that Harley do a few things differently. First, they could have researched the literature on what types of problems mechanistic manufacturing organizations face when they try to implement an ERP system in a highly inflexible environment. There was enough research and case analysis available to do this. While they were clearly aware of potential change resistance and the need to get all stakeholders involved, the amount of time their search and selection process required was ridiculous in todays business environment. We speculate that the sheer demand and high prices of their product allowed them to wallow in their inefficiencies a few more years before they had to bite the bullet. Second, obtaining the advice of experienced software and supply chain consultants earlier in the process probably could have saved some time and created a defined focus. Often, managers use the discipline and recommendations of insulates to reinforce the need for organizational change. With the purchasing process out of control, they could have brought in some purchasing expertise to clean up some of the mess before selecting a software system to help organize the process. Third, we questioned the research methods and bias of the data. However, if Harley eventually got what they wanted and it turned out to be a success for them, then perhaps their methods were valid. Harley buyers is 46, compared with an industry average of 38. This could have a damaging affect on consumers perception of a Harley being the old guys bike. Harley-Davidson produces only heavyweight motorcycles that are categorized into touring and cruiser motorcycles. To be successful here, Harley needs to provide smaller, easier to handle, comfortable, and good quality bikes to build up brand loyalty. The European market has great potential for Harley-Davidson since Europeans have higher disposable income and enjoy a higher standard of living. To succeed in this market, Harley-Davidson would have to modify their products to meet local needs, expand its distribution networks, and create strong customer service. Nowadays, as the feelings of American patriotism are so strong, Harley-Davidson deeds to continue to strengthen its positioning strategy by building on the Own an American Icon slogan. In summary, Harley-Davidson should capitalize on its current reputation and success by rapidly increasing demand, and by expanding its product line to reach new consumer markets, especially overseas. It needs to target a younger, technologically conscious and affluent market segment in order to increase its share of the market. The company is well positioned to attract younger customers and they have plenty of room for growth due to the high demands for its products. They also need to set an appropriate pricing strategy, in order to appeal to a wider market segment. Conclusion A feeling of independent, individualism, and freedom is what the Harley-Davidson sells. Theses strong emotional connections have made Harley-Davidson ownership much more of a lifestyle than merely a product consumption experience. To support that lifestyle, the company recognizes that its most important marketing tools is the network of individuals who ride Harley. Harley has adopted those management techniques and building a solid base between the management and the Unions/ employees made it possible for Harley-Davidson to improve its management processes. The realization of the importance of customer feedback led Harley to develop new marketing techniques. We can clearly see the impact Harveys improved manufacturing process, which consisted of: SIT, E, and SOC had on their continuously improving environment. The degree of relationship, loyalty, connection with consumers, the development of brand and product type and innovate new products regularly make Harley Davidson a strong brand, and never be afraid of any competitors. By the Journey and what they have managed and run their business sakes me no wonder why Harley Davidson has become a true American icon. Questions and Answer marketing success? Answer Harley Davidson has considered itself more than motorcycles, but they are legends. It is an American icon brand. When concerning most motorcycle owners have purchased their bikes as a second vehicle, using them more during weekends and free time instead of during the workweek. This implies that the motorcycles serve for recreational riding purposes. In the United States, Harley-Davidson has had much success because of responding the market trends and tastes people enjoy. Moreover, Harley-Davidson has position itself in the motorcycle industry is differentiate itself from its competitors by offering motorcycles that have more power, custom accessories, and carry the Harley-Davidson brand name and logo. Creating a sense of not only a motorcycle for a sport traveling, but also a chance for riders to meeting, riding, and sharing trip and vacation together. More important is building a strong sense of unity and harmony among them too. There are some key factors of Harley Davidson market success include having a strong and adaptable brand image, avian a strong marketing effort (both domestically and globally), and having a strong network of dealers. Harley-Davidson has found ways to turn these factors into strengths while pursuing a strategy using focused differentiation to sell its products. Harley-Davidson has created a network among its clients known as the Harley Owners Groups (HOG) which allows for people in certain geographic regions who own Harley-Davidson motorcycles to socialize or ride with other owners. 2. How does Harley Davidson build long-term customer relationships? As the matter of fact that Harley-Davidson produced the best quality motorcycle, customer satisfaction is their motto and its customers can experience the taste of reality of motorcycle dreams by relaying their satisfaction on them. Harley-Davidson is dedicated to use the advanced technology to produce the most superior motorcycle in domestic and international markets. The Harley has a strategy to build strong relationships with customers and dealers with varieties of activities like events, rallies, road-trip, festival or parade continuously. So the people both domestic and worldwide increase their recognition and making Harley Davidson brand loyalty to become a legend and a dream of many people who would like to own. Moreover, when a person buys a Harley-Davidson motorcycle, they receive a free I-year membership to the Harley Owners Group (HOG), which was developed in 1983 as a program to keep people active with their Harley especially keeps the company close to its customer. These are two major building blocks for long-term customer relationships. One is customer satisfaction and the other is adding customer value. First of all, Harley Davidson builds long term customer relationships by all kind of to customers. Harley Davidson has also embedded the American culture of customers and which help creating loyal customers. . What is Harley Davidson value proposition? Harley-Davidson stands for independence, freedom, individuality, expressing ones self, adventure on the open road, and experiencing life to its fullest. Harley-Davidson has a value mentally greater than the value to applications. Harley-Davidson has a unique and illustrates the lifestyle of the American people. It is a dream of many people who have owned or ridden caused lot of pride. Creating a common experience between the brand and the consumer over 100 years of Harley-Davidson, so the customers caused relationship and the value of Harley-Davidson together. Individuality, expressing ones self, adventure on the open road, and experiencing life to its fullest. This is what people are buying when they buy a Harley. 4. Relate the concept of customer equity to Harley-Davidson. How does Harley Davidson strategy focus on the right relationships with the right customers? Harley-Davidson made a detailed plan to analyze customers need and their consumption potential. Developing club marketing to keep long-term customer relation is the base of right relation and right customer. Harley-Davidson understands the power of a deep connection to a client is a true brand. They benefit room a long cycle life and indispensable to bring revenue and competitive advantage. So the thing that makes them different from one another. The belief that the consumer owns the brand, not the company has any idea on this. Consumers have become the people we need to build relationships. Harley Davidson strategy focuses on the right relationships with the right customers by gathering meaningful customer insights, utilizing new marketing technology and has kept in connection with customers to asses their needs so that Harley Davidson can building a strong and attractive brand and a product that can satisfy these needs.

How to Interject Using Bueno in Spanish

How to Interject Using Bueno in Spanish Bueno is one of the first adjectives that many people learn when studying Spanish. It can refer to almost anything that can be described as good, sometimes having specific meanings such as personable, kind and suitable. The word  bueno can function as an exclamation of emotion, too.   Bueno Used as an Interjection Although mostly used as a descriptor, bueno can also be used as an interjection, like an exclamatory emotional expression, often in the way, the words such as good, well and OK can be used in English. In some areas, native speakers use it frequently as an interjection, while in other regions bueno is used mostly as an adjective. Interjection Indicating Agreement   Bueno can be used as an interjection meaning, OK, sure or fine, as in agreeing with someone or something. Spanish Sentence English Translation Quisieras una taza de caf? [Response] Bueno. Would you like a cup of coffee? [Response] OK. Vamos a estudiar en la biblioteca. [Response] Bueno. Were going to study in the library. [Response] Sure. Creo que sera mejor ir al restaurante francs. [Response] Bueno, vayamos. I think itd be better to go to the French restaurant. [Response] Ok, fine, lets go. Interjection Indicating Sufficiency Bueno can be used as an interjection meaning thats good, or thats enough.   For example, if someone is pouring you a drink, you could say bueno  to indicate that you have received enough. Another interjection used to indicate thats enough, is basta ya. Bueno Used as a Filler Word Bueno can sometimes be inserted in speech to somewhat downplay the importance of what has been said or what will be said. When bueno  is used in this way, it can function like a   filler word.  The translation can vary considerably depending on context.   Spanish Sentence English Translation Bueno, lo que pas, pas. OK then, what happened, happened. Bueno, de todas formas ver qu pasa unas cuantas veces ms. Well, in any case Ill see what happens a few more times. Bueno, puede que s o puede que no. Yeah, maybe or maybe not. Bueno, pues, mira. Well, then, look. Greeting Answering a Telephone Bueno can be used as a greeting to answer the telephone, mostly in Mexico.   Other greetings are common in other countries like    ¿alà ³?,  diga,  dà ­game, and  sà ­.

Fate And Government Belief Concepts In Ancient Greece Essay

Fate And Government Belief Concepts In Ancient Greece - Essay Example This paper has addressed the Greek concepts of hubris, ananke, Eunomia, kalokagathia and demos through works of ancient literature and architecture. To bring together these aspects of Greek culture I will tie in the findings of each work: In Persians, Xerxes, by embracing the state of hubris, displayed runaway pride and ambition which cemented his confrontation with disaster; Homer’s The Iliad shows how the concept of ananke is so much a part of the fabric of Ancient Greece; Plato’s The Republic is an example of how the concept of Eunomia is so intertwined with the principle of justice; the concept of kalokagathia can be found in the structure and intent of The Parthenon. Ancient Greek culture was focused on the controls of destiny and judged this acceptance as heroic; in fact, those who fought the will of fate were considered cowardly fools. In conclusion, the examination of these concepts is an important point of study if one is to understand Greek society and how its members viewed the world around them. In order to view a culture appropriately and therefore its people, it is vital that the language and beliefs be the focus of any examination. The words they use will give the viewer and scholar insight into what they find important and what they fear. The thesis of this paper supports the study of Greek concepts as they relate to literature and architecture, allowing the reader a chance to peek back in time and better understand the thought-processes and belief systems of that ancient time.

Addition to the research proposal Example | Topics and Well Written Essays - 1250 words

Addition to the - Research Proposal Example tings where there are clear distinctions in the cultures of teachers from the students, Sendall, Ceccucci, and Peslak (2008) stressed that it is important to have structures put in place that eases up the intercultural friction that may possibly exist between teachers and students. It was based on this that EVA3 was selected as it allows a unique interactive online video-based teaching and learning environment (Educational Video Environment, 2014). Nagy (2005) stressed that such video-based interactions reduces the density of differences that is normally experienced between teachers and learners. More specifically on the EVA3, it will be used in the study to achieve two major goals. In the first place, it will be used as a platform that provides powerful authentic and evidence based online learning. What this means is that there will be a very valid means by which the type of learning that takes place will be evidently witnessed. In most of the case, it is very difficult to judge the level of learning that has taken place between there is very little evidence to this effect. But with the property of educational video being audio-visual, it will be possible to both hear and see what takes place as far as the classroom environment is concerned (Trentin, 2010). Indeed, there is greater benefit for the researcher in using the EVA3 as authentic evidence for learning. This is because it will be possible to always make reference to the learning that took place since the online stage supports the storage of data for future retrieval and evaluation. The second goal for using EVA3 is to ensure that there is the promotion of collaborative and positive peer based learning. As depicted in figure 2 below, there are several components of EVA3 that allows for interactivity between learners and teachers. It also has a feedback and comments section where learners can interact with each other, as well as teachers. With these, collaboration is enhanced because learning no longer

Visions for ethical, caring nursing care Essay Example | Topics and Well Written Essays - 250 words

Visions for ethical, caring nursing care - Essay Example ces( Nursing Administration Quarterly Jan-Mar; 3-(1): 48-55) discusses the relationship that exists between economics, caring and administrative practices, and what is missing in this currently. The author asserts that a professional ethos is required so that health institutions are well managed. Therefore, health practice should be ethics based. The aforementioned articles illustrate similar concepts that are well illustrated by various ethical theories; utilitarianism, deontology and virtue theory. The utilitarianism theory requires that we are able to know consequences of our actions before performing these actions. Therefore, when performing tasks, it is important to go for those that are ethically correct. This theory when injected into health practice will ensure that only those actions that are ethically correct are done by nurses and other health care practitioners (Melden 2008, p12). The Deontological theory asserts that people are required to perform their duties and obligations when faced with ethical dilemmas. This theory when applied in nursing practice ensures that health care experts will always perform their obligations for the benefit of customers. The virtue theory is different from the other theories in that there is no emphasis on ethical rules, but instead the emphasis is on teaching people virtues like kindness, generosity and courtesy. Therefore, this theory ensures that health care mangers teach their employees virtues that would improve nursing practice (Melden 2008,

Real Estate Investment Trusts (REITs) in Singapore

Real Estate Investment Trusts (REITs) in Singapore The issue of high rentals become one of concern for many Singaporeans people, especially small business owners as increasing rental space have been profide more and more strain for SMEs in recent years. SMEs said that REITs have large numbers of commercial property spaces in Singapore, they have a huge market share and REITs able to influence the entire market and increase rental prices for their own profit Shopping malls owned by Real Estate Investment Trusts (REITs) receive higher rents compared with their single-owner and fellow because of REITs got better locations and enhancement work rather than single ownership. It is uncertain because they were REITs owned, instead, it was because of other factors such as good accessibility to MRT stations and other physical assets effect. REITs malls keep on draw interest from both existing tenants and new to market brands. For example, from CMT annual report, a total of 629 leases were renewed with an increase of 6.3% over preceding rental rates contracted three years ago, and when compared to single owner malls, there was big distinction in the rate of rental rising, many smaller company have reported double-digit rent increases this year. Sometimes, single owner malls did not publish non-price issues like lack of transparency about rental price and unfair tenancy agreements. Landlords owned commercial shops would independently increase rentals to the public market rent at each rent renewal or first time leasing. Compared to units rented in an independently owned shopping mall, the rental increases of units rented in a REIT managed mall would be prepared to be more evenly and gently increased than in an independently owned commercial shopping mall. Any increasing in rentals within a REIT’s retail commercial mall, would be equally increased gradually over all the leased units within the mall. Management of units under REIT mall would be sensitive and fair to every tenant under REITs mall. This would refrain from unhappiness amongst neighboring tenants within the same mall. SMEs also said that REITs make use of their dominance in the industry to negotiate rent contracts that consequently increase costs for tenants. They may all have a multiple effect to each other, so even if lease increase simultaneously for REIT owned and other single-owner malls, this could still be define as REITs actually being the price leaders In fact, REITs own only around 20 per cent of malls in Singapore. Small retail shop owner and all landlords are motivated to increase the rental and maximize their return on investment. There was no proof to indicate who the leader, and there was also no evidence to propose that rentals escalated faster after REIT takeover of existing malls. REIT owned malls are not statistically distinct from those of single-owner malls after controlling for factors such as location and asset enhancement initiatives (AEI). Asset enhancement is a continual action to generate value for shoppers, tenants and the community in REITs mall neighborhoods. To increase the value of portfolio, REITs proceeding asset enhancement works have supported REITs asset management strategy associated to tenant mix, customer service and promotional activities by upgrading the layouts, efficiency and facilities of the properties that cover the portfolio. The main objective of REITs asset enhancement projects is to generate a decent retail environment that seduce new retailers, seize the changing needs of consumers and give satisfactory returns for investors. Asset enhancements also authorize REITs to serve to new demand. Besides improved physical attributes, they have been dynamic in attracting traffic and upgrade their offerings, which allow them to gather higher rentals price, for example, fashion retailers such as Uniqlo and HM usually prefer duplexes, so through AEI, they can generate the space for such tenants. REITs have been very motivated and, at the end of the day, the results speak for themselves. Occupancy rates at the malls are generally very high, this runs reverse to the growing perception that rents at the former are rising at a faster speed. By just only comparing between REIT and non-REIT malls, we can easily feel the different atmosphere. Retail atmosphere can be influenced by who manage the mall. â€Å"Atmospherics† contributes to the quality of the retail environment and represents a considerable differentiation aspect as a retailing strategy. Store (or mall) atmosphere has an effect on shoppers’ behavioral responses: cognitive (e.g. beliefs, categorization, symbolic meaning), emotional (e.g. mood, attitude) and physiological (e.g. pain, comfort, etc.). These behavioral responses, in turn, play an important role in shaping shoppers’ approach and avoidance motivation toward the store (or mall) at large. Thus, atmospherics is customarily used by retailers to attract and maintain traffic. Based on that, shoppers use whatever available information cues, such as atmospherics cues, to evaluate unavailable, missing or difficult to evaluate information such as price and quality. Several store-related stu dies were able to demonstrate that shoppers make inferences about quality of merchandise using store atmospheric cues. In a shopping mall context, we can found that the ambient scent (an atmospheric cue) influenced the perception of merchandise quality. In despite of so many complaints, there is plenty of demand for space out there. There are some chain retails which have very strong bargaining power against REITs and some deep-pocket retailers also contribute to rental hiking. It happened because the improved economic conditions, healthy, tourist, arrivals, low unemployment and growing household income have underpinned consumer spending in Singapore Singapore’s retail scene needs major changes for improve themselves to become more attractive to compete with places like Hong Kong and Shanghai. Mall landlords also must adapt to changing consumer trends, for example incorporating lifestyle retail entertainment. Rental hiking may just mean Singapore has been successful in attracting business. Misperception as REITs tend to publish rent increase regularly while non-REIT mall stay under radar. Hence comparatively more transparency of rental rates for REITs properties, which makes REITs an easy target to blame. In the case of Monopolistic /or Oligopolistic property market sectors such as the Industrial property sector, the formation of REITs does result in rise and increases in rents year-on-year. However, this increment in industrial rents are a function of the sale leaseback agreements signed between the Industrial REITs and the Industrialists-Operator-Tenants who are leasing their premises back from the REITs to whom the Industrial premises were sold to. Higher than market rents are usually seen in such cases and their legacy usually lasts for an average tenure of seven(7) years. However, if more REITs are operating in their respective market sectors, such as the Commercial Property Sector, tenants would have a choice of options to move to rentals. Market forces would be able to operate more efficiently in such Competitive Market Sectors. Furthermore, among the malls that are obtained by REITs, there is no evidance to show that the rents in these malls climbed as a result of the acquisition. Even the REITs certainly want to rise the rental price, they should still make sure the retailer’s business is active, taking care not to distract the balance. If the retailers shut down their business, it is not to the REITs’ interest. With many REITS in the commercial sector as well as a even bigger number of other landlords, there is free interaction of market constrain, therefore, tenant able to choose not to continue lease and move to other different mall. This is not to the REITS’ attention so there is a limit how much rental increase that REITs can put. Usually, tenants tend to select REITs-owned malls due to the quality of the assets, which could be the reasons for a higher rental as compared to non-REIT malls.

The Controversy Around Banning Books Essay -- essays research papers

The subject of censorship is a very controversial one, especially the banning of books. Many people believe they must protect themselves and others from the "evils" of many classic books and works of art because they can be deemed "indecent" in one way or another. Many believe that this is absurd and censorship in its current form is a violation of our First Amendment right to free speech. Personally, I align myself with the latter, however I do feel there are occasions where censorship is justifiable. The censorship of books is a division of censorship that, apart from Internet censorship, receives the most publicity. Banning books is the most popular form of such censorship. Many banned books are literary classics, such as The Catcher in the Rye, by J.D. Salinger, which was listed as the number 6 most challenged or banned book in a list compiled by the American Civil Liberties Union in 1997. This book has been banned from school libraries all over the country because of the main character's teenage angst, which many feel is too graphic for teenagers, and its profanity. Profanity, whether it be frequent or a rare occurrence, is a characteristic of many literary classics, as is the use of racial epithets.In the book Huckleberry Finn by Mark Twain (ranking number 2 on the list), an epithet is use many times over to describe the people of color in the book. Now since the book was published in 1885 and such language was common at the time, I do not belie...